Price elasticity on Amazon marketplaces
Media is attributed to the cent. Content is A/B-tested. But where deal funding goes, whether a cost increase gets passed on and how deep a promo cuts are still decided on instinct. This site measures them, one category at a time.
Price moves the rank about one for one here, except at the cheap end, where a cut does very little.
Price cuts
0.98[0.79 to 1.15]Price increases
0.88[0.72 to 1.05]Read the report →
One category each, newest first.
Cuts move the rank more than one for one, and above €66 they work about twice as hard as below.
cuts 1.30 [1.10 to 1.54] · increases 0.55 [0.39 to 0.76] · reliable
The weak end of the series: price effects exist in both directions, at roughly a fifth of what the strong categories show, in a market that answers in weeks.
cuts 0.19 [0.03 to 0.47] · increases 0.24 [0.08 to 0.42] · reliable
A small, slow niche: cuts work modestly, increases show no demonstrable effect at all, and the median competitor answer takes five days.
cuts 0.50 [0.22 to 0.86] reliable · increases 0.21 [−0.22 to 0.57] not demonstrable
The strongest price response in the series to date: a full staircase in both directions, on the biggest shelf measured so far.
cuts 1.11 [0.97 to 1.25] · increases 0.93 [0.77 to 1.10] · reliable
The Quarterly · Q3 2026
Twelve categories on amazon.de, measured the same way, in one document. The collection puts them side by side and asks what holds across all of them.
The Q4 2026 Quarterly on consumer electronics accessories appears in January.
Each weekly report measures a single category. The Monthly is where they get compared. One subscription: The Monthly every month and the Quarterly every three months.